Data protection

Privacy policy

1. Scope of Application

1.1 The following privacy policy applies to the use of the mkey.tech website and the services offered through it. This website is an offer of Mike’s Holding Gmbh managed by Success Hotel Management GmbH, Bolzstraße 3, 70173 Stuttgart, headoffice@shgr.com as the responsible party in the sense of Art. 4 of the EU General Data Protection Regulation (“GDPR”). You can reach our data protection officer at datenschutz@shgr.com or at our postal address with the addition “the data protection officer”.

1.2 The protection of your personal data is important to us, especially with regard to the protection of your personal rights when processing and using this information. In the following we provide information about the collection of personal data when using our website. Personal data are all data that can be related to you personally, such as name, address, e-mail addresses, user behavior.

1.3 In the event of a credit risk (name, address, e-mail address, details of the company and, if applicable, contractual and receivables data), we will transmit your data to IHD Gesellschaft für Kredit und Forderungsmanagement mbH, Augustinusstr. 11 B, 50226 Frechen, Germany, and, if applicable, to other cooperating credit agencies for the purpose of credit assessment and to check whether the address provided can be delivered and for the purpose of debt collection. The legal basis for this transmission is Art 6 I b GDPR and Art 6 I f GDPR. Transmissions on the basis of Art 6 I f GDPR may only be made insofar as this is necessary to safeguard the legitimate interests of our company and does not outweigh the interests or fundamental rights and freedoms of the person concerned, which require the protection of personal data.

1.4 “For the purpose of deciding on the establishment, execution or termination of the contractual relationship, we also collect or use automatically generated probability values, in the calculation of which, among other things, address data may be included. Detailed information on our contractual partner, the IHD, in the sense of Art 14 GDPR, i.e. the business purpose, the purpose of data storage there, the legal basis, the data recipients of the IHD, the right to self-disclosure and the right to deletion and correction as well as profiling can be found at www.ihd.de/datenschutz/. The information on their contractual partners in the credit agency sector can be found at: www.ihd.de/datenschutz#vertragspartner

2. Automated Data Collection and Processing by the Browser

2.1 As with any website, our server automatically and temporarily collects information in the server log files, which are transmitted by the browser, unless you have deactivated this. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website and to ensure its stability and security (legal basis Art. 6 Para. 1 lit f) GDPR)

  • IP address of the requesting computer
  • File request of the client
  • the http response code
  • the Internet page from which you visit us (referrer URL),
  • the time of the server request
  • Browser type and version
  • the operating system used on the requesting computer
  • A person-related evaluation of the server log files does not take place.
  • These data can never be assigned to specific persons by the provider. A consolidation of this data with other data sources is not carried out.

2.2 Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data according to Google’s statements.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com.

This website uses Google Analytics with the extension “_anonymizeIp()”. This allows IP addresses to be processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is therefore deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, privacyshield.gov. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.

Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. user terms: google.com/analytics/terms, overview of data protection: google.com/intl/en/analytics/learn/, and the data protection declaration: google.de/intl/en/policies/privacy.

2.3 Jetpack / WordPress.com Stats

This offer uses Jetpack, a tool for statistical analysis of visitor access, operated by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA, using the tracking technology of Quantcast Inc. 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. The legal basis for the use of Jetpack is Art. 6 para. 1 p. 1 lit. f GDPR. WordPress.com-Stats uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is stored on a server in the USA. The IP address is anonymised immediately after processing and before it is saved. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can object to the collection and use of data by Quantcast with effect for the future by setting an opt-out cookie in your browser at this point by clicking on the link “Click here to opt-out”: quantcast.com/opt-out. If you delete all cookies on your computer, you must set the opt-out cookie again.

2.3 Google Maps

On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently. The legal basis for the use of Google Maps is Art. 6 para. 1 sentence 1 lit. f GDPR.

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the data referred to in point 2.1 of this declaration is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) for the purpose of providing needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact Google in order to exercise this right.

For further information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options for protecting your privacy: google.de/intl/en/policies/privacy Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, privacyshield.gov/EU-US Framework.

2.5 Google Fonts

In addition, we integrate Google fonts for a better presentation of our texts and contents. The legal basis for the inclusion of Google Fonts is Art. 6 para. 1 sentence 1 f) GDPR. Further information on the purpose and scope of data collection and its processing by Google Fonts can be found in the privacy policy: google.com/policies/privacy, opt-out of any tracking (see section 2.3) is available at: https://adssettings.google.com/authenticated. There you will also find further information on your rights in this regard and possible settings to protect your privacy: google.de/intl/en/policies/privacy. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield, privacyshield.gov/EU-US Framework.

3. Data Collection and Processing of Voluntarily Provided Data

If you provide us with personal data by e-mail or via our website (name, first name, e-mail address, postal address) this is generally done on a voluntary basis. These data are used for the processing of the contractual relationship, for the handling of your inquiries or your orders and for our own market or opinion research and for our own advertising by post and e-mail. A further use, in particular a passing on of the data to third parties for purposes of advertising, market or opinion research, does not take place. We delete the data collected in this context after storage is no longer required, or restrict processing if there is a legal obligation to retain data. The legal basis is Art. 6 para. 1 lit. b) GDPR or Art. 6 para. 1 lit. f) GDPR.

4. Disclosure to Third Parties

If you have provided us with personal data, this will not be passed on to third parties. A passing on takes place only
– within the scope of a consent granted by you (see point 3.2). When the data is collected, you will be informed of the recipients or categories of recipients.
– within the scope of processing your enquiries, your orders and the use of our services to subcontractors commissioned by us, who only receive the necessary data transmitted for the execution of this order and use it for the intended purpose.
– within the framework of commissioned data processing in accordance with Art. 28 GDPR to external service providers. These have been carefully selected and commissioned by us, are bound by our instructions and the provisions of the GDPR and are regularly checked.
– within the framework of the fulfilment of legal obligations to bodies entitled to receive information.

5. Cookies

5.1 The Website uses cookies. Cookies are small text files that are stored locally in the cache of your browser. The following types of cookies, whose scope and function are explained below, are used on this website:
Transient cookies (see 5.2)
Persistent cookies (see 5.3)

5.2 Transient cookies are automatically deleted when you close the browser. This includes session cookies in particular. These store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

5.3 Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

5.4 You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all functions of this website.

6. Duration of Storage

Your data will only be used as long as it is necessary for the existing customer relationship, unless you have given us your consent or we have a legitimate interest in further processing. In this case we will process your data until you revoke your consent or until you object to our legitimate interests. Irrespective of this, we are obliged by commercial and tax law to store your address, payment and order data for a period of ten years.

7. Your Rights

7.1 You have the following rights in relation to the personal data concerning you:

• Right to information
• Right of rectification or erasure
• Right to restrict processing
• Right to object to processing
• Right to data portability

Please send your written request to Success Hotel Management GmbH, Bolzstraße 3, 70173 Stuttgart, headoffice@shgr.com

7.2 You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

Success Hotel Group - Standort Hauptverwaltung Stuttgart: Schloss Stuttgart