The Success Hotel Group is expanding its legal department: Since July 2020, Dr. Axel Kunze is General Counsel and Director of the Legal Department of the hotel company, which operates throughout Germany. The experienced fully qualified lawyer of Squire Patton Boggs will in future also support the family business in the newly created position.

Stuttgart, 24 November 2020
With Dr. Kunze, the hotel company, which is also expanding internationally, is bringing an industry specialist to the management team who has been supporting hotel groups in legal matters since 1998. In his function as General Counsel and Director of the Legal Department, Dr. Axel Kunze is acting as authorized signatory. He has thus been advising the Success Hotel Group and its companies in all legal matters since July 2020.

Dr. Kunze already represented the Success Hotel Group during his career at Squire Patton Boggs, for which he has been working for ten years, and is familiar with many tasks in his new in-house position. Previously, he was a partner at Norton Rose Fulbright and Linklaters, where he began his career as a lawyer in 1995.

Michael Friedrich, Managing Director of the Success Hotel Group, says: “Dr Kunze has been with our company for many years. He not only understands the hospitality industry and the applicable law, but also our goals and values, and will therefore implement them for us in the best possible way.”

In addition to legal advice, Dr. Kunze’s responsibilities include contract management for all departments, conflict management and the structuring of legal disputes.

The Success Hotel Group currently manages 22 hotels throughout Germany. Five more hotels will open in 2021. In the coming years, the company will also expand abroad to Belgium and Austria.


Success Hotel Group (SHGR) is een tweede generatie Duits familiebedrijf dat traditie ziet als een succesfactor voor innovatie. Het is een van de technologisch toonaangevende hotelbedrijven in Europa. Als licentiepartner van internationale hotelbedrijven en gerenommeerde overkoepelende merken beheert SHGR een sterke multimerkenportefeuille met 22 hotels in heel Duitsland. Tegen 2023 zal SHGR nog elf hotels openen en de internationale markt betreden met hotels in België en Oostenrijk. Vijf projecten zijn momenteel in ontwikkeling. (Vanaf 06/2021)