Expansion to Belgium
The Success Hotel Group has signed a contract for its first hotel in Belgium: Construction work for the Aparthotel Adagio in Antwerp will start at the beginning of 2020, with the opening scheduled for the second quarter of 2022.
Antwerpen, 13 November 2019. The Success Hotel Group will open its first house in Antwerp together with Aparthotel Adagio, the European market leader in apartment hotels. Following a signed project for Austria, the family-run hotel operating company is thus continuing to expand abroad and successfully pursuing its international growth strategy. In total, it will be the 32nd hotel of the company. Five other properties are in talk for Belgium.
Michael Friedrich, CEO of the Success Hotel Group: “After Frankfurt am Main, Bremen and Kiel, Antwerp is already the fourth apartment hotel that we are realising together with Adagio. We are delighted to gain a new market for us with this strong partner”. Construction work on the new building will start at the beginning of 2020. The opening will be celebrated in the second quarter of 2022.
The Aparthotel Adagio will be located in Zurenborg, one of Antwerp’s most beautiful Belle Epoque districts. The historic city centre with numerous sights, the main station as well as bus, tram and metro stops are within walking distance from the location.
The brand concept specialises in comfortable long stays and offers a smart combination of classic hotel service and the flexible comfort of an apartment. The 70 studios and two-room apartments will have a fully equipped kitchen with stove, refrigerator and dishwasher, so that guests can choose between eating out or cooking their own meals. Among the complimentary extras will be the use of the hotel’s own gym and of the Wi-Fi in the entire apartment hotel. Additional services such as the daily breakfast buffet can be booked at any time. Parking spaces will also be available.
Image source Candor
Emmanuel Van Canneyt, Business Development Manager of Candor (on the left) und Michael Friedrich, CEO of the Success Hotel Group (on the right)
ABOUT SUCCESS HOTEL GROUP
The Success Hotel Group (SHGR) is a hotel company active throughout Germany and currently operating 20 hotels with 2,488 rooms. The future looks good as well: SHGR will open nine more hotels by 2022. Three more are in the project development. As a franchisee, SHGR is a long-standing partner of international hotel companies and renowned umbrella brands such as AccorHotels, Hilton Worldwide and InterContinental Hotels Group.