Thinking in Generations instead of Quarters


The SHGR was founded in 1995 by Manfred Friedrich for the redevelopment of hotel businesses. In 2007, the change to the classic leasing company followed.

Since 2010, we have been focusing strongly on strategic expansion on a national and international level. The strong family bond within the company still characterises us today:

Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and became sole Managing Director in 2020. Since November 2021, Stephan Kienle has joined him as second Managing Director and Chief Financial Officer.

The constant growth and the development of new, modern business areas are driven forward by Michael Friedrich and Stephan Kienle together with a committed and dynamic team consisting of many young, innovative minds and experienced industry experts.

The SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our longstanding successful cooperation with these world-leading hotel giants also abroad: In Austria, Belgium and Switzerland, further franchise operations will be opened under our management in the coming years.

Zeichnung des Parkhotels

Key Indicators 2016 – 2019

Success Hotel Group
in Facts and Figures

It’s easy to talk big, but a glance at the facts and figures reveals whether there is really something behind it.

Since our foundation as a consulting company in 1995, we have continued to expand our business areas and have since been on an expansion course with increasing sales, staff and room numbers.


Anzahl der Mitarbeiter 500
Umsatz in € 37,5 Mio.
Hotels in Bestand 15
Hotels in Bau 2
Hotels in Planung 2


Anzahl der Mitarbeiter 575
Umsatz in € 45,8 Mio.
Hotels in Bestand 15
Hotels in Bau 6
Hotels in Planung 5


Anzahl der Mitarbeiter 600
Umsatz in € 48,8 Mio.
Hotels in Bestand 15
Hotels in Bau 12
Hotels in Planung 4


Anzahl der Mitarbeiter 764
Umsatz in € 55,6 Mio.
Hotels in Bestand 20
Hotels in Bau 9
Hotels in Planung 5
Average room price in EUR
OCC | Average occupancy in percent
Revenue per available room in EUR
ibis Styles Bad Reichenhall Rendering 2



Büroraum in der Success Hotel Group Hauptverwaltung
Büroraum in der Success Hotel Group Hauptverwaltung
Flur in der Success Hotel Group Hauptverwaltung


07 Opening Aparthotel Adagio access Kiel
06 Opening ibis Styles Kiel
04 Termination of the lease for ibis budget Ludwigsburg
03 Termination of the lease for ibis Styles Aalen
10 Opening ibis Styles Bad Reichenhall


10 Opening ibis Styles Coburg
06 Opening ibis Styles Hamburg-Barmbek
05 Termination of the management contract with HANSE HOTEL Attendorn


06 Opening ibis Styles Magdeburg
01 Opening Holiday Inn Express Göttingen


10 Opening ibis Styles Aschaffenburg
07 Opening Holiday Inn Express Regensburg
06 Expansion of the southern headquarters in Stuttgart
05 Opening Aparthotel Adagio Bremen und ibis budget Bremen City Center
02 Opening ibis Styles Bamberg


05 Opening of the head office north in Bremen


05 Relocation and enlargement of the head office in Stuttgart


09 Opening ibis Styles Rastatt Baden-Baden
08 Opening Aparthotel Adagio Frankfurt City Messe
06 Opening ibis Styles Tübingen
01 Best Western Stuttgart Airport Fair becomes ibis Styles Filderstadt Stuttgart Fair


Foundation of the Holding Success Hotel Group
06 Opening ibis Styles Trier


03 Opening ibis budget Ludwigsburg


04 Opening HANSE HOTEL Attendorn


11 Opening ibis Styles Nagold-Schwarzwald
10 Opening Holiday Inn Express Augsburg
09 Opening ibis Styles Aalen
01 Opening ibis Styles Leipzig


06 Opening ibis Styles Stuttgart


09 Opening Holiday Inn Express Bremen Airport


Registration of subcontractors Success Hotel Management, Success Hotel Consult and Success Hotel Development
04 Opening Holiday Inn Express Baden-Baden


09 Opening Hilton Garden Inn Stuttgart NeckarPark


Opening Best Western Stuttgart Airport-Messe


10 Foundation of the Success Group
Success Hotel Group - Standort Hauptverwaltung Stuttgart: Schloss Stuttgart