The SHGR was founded in 1995 by Manfred Friedrich for the redevelopment of hotel businesses. In 2007, the change to the classic leasing company followed. Since 2010, we have been focusing strongly on strategic expansion on a national and international level.
The strong family bond within the company still characterises us today: Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and has been the sole managing director since 2020. This marks the successful completion of the generation change.
The constant growth and the development of new, modern business areas are driven forward by Michael Friedrich together with a committed and dynamic team consisting of many young, innovative minds and experienced industry experts.
The SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our longstanding successful cooperation with these world-leading hotel giants also abroad: In Austria, Belgium and Switzerland, further franchise operations will be opened under our management in the coming years.